Data-driven shopping enables better understanding of customer behaviours, preferences, and patterns. By analysing the data collected from customer interactions—both online and in-store—retailers can optimise their inventory, personalise marketing efforts, and create more engaging shopping experiences.
Wi-Fi solutions in retail environments allow retailers to track customer movement, dwell times, and even the specific sections of the store where customers spend the most time. With insights gained from these analytics, retailers can improve store layouts, streamline operations, and increase sales by catering to their customers’ specific needs.
A strong Wi-Fi infrastructure is critical to improving the shopping experience, increasing competitiveness, and becoming closer to the customer.

Cloud-managed Wi-Fi offers a powerful solution for retailers with multiple locations, allowing for centralised control and streamlined network management across all stores. By using a cloud-based platform, retailers can oversee and configure their Wi-Fi networks remotely, ensuring consistency in performance, security, and user experience at each location. This eliminates the need for on-site IT teams at every store, reducing operational costs and simplifying network management.
Moreover, cloud-managed Wi-Fi enables retailers to gain valuable insights across their entire chain of stores, as it aggregates data from all locations into a single dashboard. Retailers can monitor real-time network performance, track customer foot traffic, and analyse shopper behaviours across various regions, helping them make data-driven decisions on a larger scale. The ability to centrally manage guest Wi-Fi also ensures a seamless customer experience, with uniform login processes and consistent security protocols at every store. This scalability and flexibility make cloud-managed Wi-Fi an essential investment for multi-location retailers looking to enhance both operational efficiency and customer engagement.