In this exclusive warehouse Q&A, Simon Brennan, Senior Business Manager for Specialist Printing Solutions at Brother, shares insights into how advanced print technology is transforming modern warehouse operations. Working closely with certified partner Dynamic Technologies Europe (DTE), a warehousing specialist with deep real-world operational expertise, Brother ensures its print solutions are effectively deployed, seamlessly integrated, and fully optimised within even the most complex warehouse environments.
What's The Role Of Print In Warehousing, Shipping and Inventory Processes?
“Print links physical goods to digital systems, making it an essential part of warehousing and logistics. Barcodes, QR codes and smart labels drive traceability from goods-in to dispatch, keeping products moving quickly and reliably. Partners like DTE provide the ongoing support that help businesses implement and maintain these critical printing systems efficiently.”
When labelling works, it eliminates waste, speeds up workflows and provides live visibility across operations. When it doesn’t, the impact is instant – from costly mis-picks to reputational risk.
With e-commerce outpacing traditional retail, speed and scale are now non-negotiable. Warehouses need robust label printers that can handle high order volumes and tight delivery windows. Demand is rising fast for that as devices are reliable under pressure and businesses are investing in solutions that can keep pace with modern logistics while maintaining accuracy.”
Which Innovations Will Shape 2026 (Smart Devices, Cloud Print Management, Automation, AI)?
“Smarter labelling solutions reduce errors, improve traceability and support faster fulfilment. RFID, QR codes and data-embedded labels are moving into the mainstream and seamless integration with WMS platforms is now a baseline requirement. Combined with cloud print management, mobile tech and automation, these tools are keeping warehouses moving faster while reducing errors. Partners like DTE help warehouses implement and maintain these advanced labelling systems, ensuring smooth operations and maximum uptime.
Sustainability is shaping purchasing decisions. Linerless labelling reduces non-recyclable waste and landfill costs, while durable hardware with longer warranties means lower replacement cycles and less e-waste.
AI can print labels in response to real-time demand, optimise consumables ordering and balance printer networks. However, simplicity and reliability will be critical to earning operator trust as they invest in these capabilities.”
What Are The Products Brother Offers To Help Warehouses Improve Their Labelling Operations?
“Brother covers every corner of the warehouse floor with solutions designed for mobile, bench-based and high-volume industrial environments. With the support of DTE, warehouses can improve efficiency and consistency across workflows by deploying the right printer for each task.
Our RJ mobile printer range brings label printing to the point of work. Devices can be worn on the body or mounted to forklifts to speed up picking, packing and cross-docking while reducing unnecessary movement and error.
The TD-2D and TD-4D professional desktop printers offer compact, high-performance solutions for dispatch areas and crowded packing benches. Accessories such as tablet holders and battery packs create streamlined setups that support faster processing and consistent label output.
TJ industrial printers are built to go the distance with durability and continuous operation in high-volume environments. Our new TJ-6 six inch range strengthens Brother’s offer across demanding warehouse and logistics settings, expanding support for wider-format applications including pallet, outer-case and industrial product labelling.”
How Is Brother Helping Warehouses To Boost The Efficiency Of Their Labelling Operations?
“In 2025, we focused on helping warehouses better understand and optimise their labelling operations. Unreadable barcodes, misprints and equipment downtime often lead to rejected deliveries, lost staff hours and avoidable operational costs, issues that quickly add up in fast-moving logistics environments.
Our labelling self-assessment and on-site audits, delivered in collaboration with DTE, helps identify exactly where things break down and where the quick wins are. From there, teams can move from firefighting to data-led fixes that drive measurable gains.
We also help optimise how labelling fits into day-to-day workflows. Packing bench solutions bring printers, scanners and data capture together in a single workstation, reducing manual handling, minimising errors and improving efficiency in busy packing and dispatch areas.
As supply chain pressures continue to grow, warehouses that treat labelling as a strategic capability, supported by the right setup, will be better placed to protect margins, meet customer expectations and scale with confidence.”
When Brother’s labelling expert walk your warehouse floor, they don’t just spot problems, they uncover quick wins that improve accuracy, reduce waste and strengthen your packing and dispatch performance.
You’ll gain:
✅ Expert insight into barcode quality and print performance
✅ Reduced label waste, rework and downtime
✅ Consistent, reliable labelling from good-in to dispatch
✅ Actionable recommendations backed by Brother’s industry expertise
No cost. No obligation. Just proven labelling knowledge applied to your warehouse.
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